“Casting my eyes about, it seemed unlikely. Which left only one other possibility to consider: that I am Yo Yo Ma.”

You are just hilarious. Keep it coming.

“Today the rationalization of the bottom line via genre containers has broadened its technological reach to include the electronic monitoring of CD sales, popularity ratings, and radio airplay statistics… [T]he tendency is increasingly to concentrate resources on profitable sectors and then to diminish those sectors to a category of profitable stars (Negus 1999, 47–51)… Divisions whose profitability profile is substandard are either abandoned entirely or undergo a kind of inner metamorphosis to reflect a financial logic produced by statistical data. For example, when in 1989 Warner Music purchased the classical music Tulda label (in Germany) and Erato (in France), Warner divested itself of various genres and artists and concentrated instead on a few lucrative star artists, like Jose? Carreras. As Benjamin Boretz wryly remarks, “To make it in today’s classical music market, you have to be Yo-Yo Ma: I do not mean this metaphorically, but literally!” (private discussion with author, April 28,2003).”

From Martin Scherzinger. “Music, Corporate Power, and Unending War” Cultural Critque – 60, Spring 2005, pp.23-67

http://muse.jhu.edu/login?uri=/journals/cultural_critique/v060/60.1scherzinger.html